We've been racking our brains (me and Lenny, that is) trying to come up with a name for a company that we are in the fledgling stages of starting.  It is REALLY hard to come up with something that is personally meaningful but doesn't sound stupid.  We've brainstormed seriously for the last two days and there is not a lot that is sticking out saying, "Pick me! Pick me!"

SO... if you were a client/ financially based organization what would you be called?  You need to sound strong yet caring, original (if possible), brand-able (depending on growth), easily spelled, with longevity so that 10 years down the road you don't sound pathetically trendy. 

We've got one, maybe, but it lacks originality.  Something might have to be sacrificed - originality looks to be it, so far. 

I'm getting antsy to get going though.  Without the name, we cannot set up the LLC, get an address, business cards or credit.